The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points.

More people experiencing and learning about VR is always good, and anything that creates another revenue stream for creators can only be positive. Raising the profile of VR will potentially lead to more funding partners jumping on, or existing partners upping their commitments. But there are plenty of downsides to consider as well.

Three seasons in, the 1980s-set Halt and Catch Fire, about hackers and visionaries, can actually provide several lessons for where VR could be going -- and what could potentially derail it.

This will mark the first year since Parks began tracking the space that fewer OTTs came to market than in the previous year.