There’s a good reason Netflix is moving towards more mainstream content and what VIZIO’s very good Q4 tells us about the direction of the TV OS Wars.

What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.

Over 100 million people managed to watch the Super Bowl on CBS and what that means for broadcast TV plus why the NFL is still vein-bulging livid over the new sports streaming app.

Disney, Fox and WBD announced a brand new streaming sport bundle, but we wonder whether it can do what they want it to do. Meanwhile the fact that YouTube TV had over 8MM subs appeared in an internal blog post. We interpret.

Amazon just moved around 50 million US viewers to ad-supported streaming and what that means. Plus how do you get over 300 local broadcasters on a single app.

Why Amazon’s rescue of Diamond Sports mostly benefits Amazon and why Thompson’s vision for CNN is shaking up TV news.

How to read between the lines of the AI hype cycle, why watching sports on TV keeps getting more miserable for fans and why the leagues need to cary about it.

Should YouTube be considered TV? And a look at how digital’s cookie shutdown will impact TV.

Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.

Why WBD’s purchase of Paramount might serve to make them even more churn-proof and why Amazon’s decision to bail out Diamond Sports might reverberate throughout the industry.

Why The Great Rebundling is going to be all about ad-supported SVOD and a look at how Norman Lear forever changed TV.

Viewers are still watching a mix of pay TV and streaming, albeit via apps, and why Roku’s been getting heart emojis from Wall Street.

We look at why vVMPDs are booming and our predictions on what happens now that the strikes are done.

A look at why the strength of the Disney brand name gives the company a competitive advantage in everything from apps to vMVPDs and why FASTs continue to be such a hot commodity.

Hulu is all DIsney’s now—what that means and what DIsney needs to do about it. Plus why MLB needs to be worried about the World Series abysmal ratings.

Why streamers are struggling to make the move to mass market and why that’s dangerous in a time of massive churn, and why Amazon’s new self-serve SMB ad product could really help open up the TV ad market.

How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.

Why Netflix won’t be the only streaming service to raise prices and a look at the latest entrant into the OS Wars and what they’ve got going for them.

A recent court ruling may finally put an end to ATSC 3.0’s prospects and why the quality of Max’s shows might be impacting their ad-supported tier.

Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.