The Future Of Television. Dissected Daily.
Discovery’s Unscripted Bonanza Gives Max A Huge WGA-Strike Boost
As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.
For the John Wick Franchise, The Fourth Time's The Charm
The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.
Hot Takes: How Will AI Affect The Television Industry?
TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.
Masters Of Their Domain: Tracking Seinfeld’s Affinity Data
Looking at where Seinfeld viewers are coming from, and where they’re headed next, offers interesting insights on whether it’s a good fit for Max.
How Samsung And Marriott Are Revolutionizing Brand Storytelling In Streaming
In our latest Thought Leaders Circle piece, Samsung’s Cathy Oh and Marriott’s Annie Granatstein discuss the thinking behind Marriott’s new branded content series on Samsung TV Plus.
How Eversana Intouch Navigates Video Investment Challenges In The Health And Pharma Industry
Healthcare marketing pro Britt Travis on why she’s excited about data transparency for smarter ad targeting and how tech like the IRIS_ID helps boost ad campaign effectiveness.
Originals vs Licensed Content: Why Streamers All Have Their Own Magic Numbers
Parrot Analytics’ Brandon Katz looks at why, in the race for subscribers, some streamers are just more original than others.
Context vs Targeting: How Can Streaming Advertisers Have It All?
Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.
Unmasking the Demographics of Superhero Movie Fans
New data from Parrot Analytics reveals some surprising generational differences between superhero movies.
CMO Tony Marlow On LG’s Direct To Glass Strategy
In this latest video from our special report on FASTs and advertising, LG’s Tony Marlow explains the advantages of their “direct to glass” solution.
Big Mouth's Historical Revenue Contribution to Netflix
Parrot Analytics’ Brandon Katz shows how the beloved animated sitcom became a revenue powerhouse.
How Media And Entertainment Companies Use FASTs To Drive Tune-In
VIZIO’s Travis Hockersmith on how media companies are making good use of the FASTs to drive tune-in.
Context Matters: How GumGum’s Verity Can Help Ensure Adult Ads Don’t Wind Up On Kids TV
GumGum's CTO explains how they are working with IRIS.TV to prevent adult ads being shown on children's streaming content by analyzing and enriching video-level data.
CCR Media Is The Database ACR Is Built On
With ACR assuming an even larger role in the measurement universe, CCR’s media monitoring expertise takes the spotlight.
How Video-Level Data And Content Identifiers Solve The Transparency Problem In CTV
IRIS.TV VP of Marketing Rohan Castelino explains the benefits of content-based targeting: “You are what you watch.”
Streaming May Be In Flux, But Disney And YouTube Are In Control
The latest consumer research from PCH and ESHAP reveals some surprising strengths for Disney, YouTube and vMVPDs.
Hot Takes: The 2023 Upfronts And Newfronts
TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.
Magnite’s Paige Bilins On The Lack Of Transparency In Streaming
In this video from our FAST report, Magnite’s Paige Bilins explains why lack of transparency is such an issue and how to solve for it.
Combining Hardware And Software To Give Smaller OEMs A New Weapon In The TV OS Wars.
Operating system software from Foxxum combines with a motherboard from CVTE to provide smaller TV OEMs with the TVOS war’s newest weapon.
With EyeQ, Pluto TV And Paramount Look To Streamline Streaming
Pluto TV’s Christo Owns on how Paramount’s EyeQ lets advertisers buy across Paramount’s entire streaming ecosystem.