How Media And Entertainment Companies Use FASTs To Drive Tune-In
In this latest video from our report FASTs Are The New Cable, Part 2: Advertising, Travis Hockersmith, Group Vice President for Platform+ at VIZIO, talked to us about how media and entertainment companies use the FASTs to drive tune-in, an increasingly important use case and revenue stream for the FASTs.
TRAVIS HOCKERSMITH: For media and entertainment advertisers, it's really interesting because the product that they are advertising, you consume on the same screen that they’re advertising that product - their content.
In SmartCast, we have what we think is the best search and discovery platform in the CTV space and we have opportunities on the home screen to help viewers find the content that they're looking for.
So we do this by targeting home screen placements to viewers who are most likely to convert. These homescreen placements - they look just like editorial placements on our home screen, and they're really targeted to those viewers who they're most relevant for and they perform exceptionally well as a result.
So they're very easy to track as well. We can track click performance into the content and then via our ACR data, in many cases we can even track things like session duration against content.
So media and entertainment advertisers use our platform heavily to help aid in search and discovery. In addition, we have our video-powered ecosystem, obviously, where tune-in advertisers can run the same spots that they're using in TV to drive interest in their content.
And we can also track those back to a specific app open or a specific session duration against the content that they're advertising.
So the combination of all of our ad placements and all the great data that we have to measure performance makes this the ideal screen to promote media and entertainment content.
A deep dive into the ins and outs of advertising on the FASTs written by Mike Shields and Alan Wolk. In this report you will learn:
Why FASTs are on track to surpass broadcast and cable for ad spend and when it will happen
Why contextual advertising might be the solution for many of the issues that streaming advertising is facing
Why transparency (or the lack thereof) and overfrequency have become such problems and what the industry is doing to solve them
Why big TV advertisers are less concerned with targeting than smaller brands
The opportunities FASTs present for DTC brands
The various flavors of programmatic ad buying, how they work and who should use them
The measurement conundrum, the overall lack of standardization and some likely solutions
In-depth Innovator Spotlight interviews with top executives Field Garthwaite, Tony Marlow, Paige Bilins, Christo Owen, Travis Hockersmith and Ed Laczynski
Plus five pages of predictions and projections
Our usual dose of wit
Download the report for free for a limited time thanks to our sponsors: Zype, VIZIO Ads, Pluto TV, Magnite, LG Ad Solutions and IRIS.TV
