FASTs Are The New Cable, Part 2: Advertising

A deep dive into the ins and outs of advertising on the FASTs written by Mike Shields and Alan Wolk. In this report you will learn:

• Why FASTs are on track to surpass broadcast and cable for ad spend and when it will happen

• Why contextual advertising might be the solution for many of the issues that streaming advertising is facing

• Why transparency (or the lack thereof) and overfrequency have become such problems and what the industry is doing to solve them

• Why big TV advertisers are less concerned with targeting than smaller brands

• The opportunities FASTs present for DTC brands

• The various flavors of programmatic ad buying, how they work and who should use them

• The measurement conundrum, the overall lack of standardization and some likely solutions

• In-depth Innovator Spotlight interviews with top executives Field Garthwaite, Tony Marlow, Paige Bilins, Christo Owen, Travis Hockersmith and Ed Laczynski

• Plus five pages of predictions and projections

• Our usual dose of wit

Download the report for free for a limited time thanks to our sponsors: Zype, VIZIO Ads, Pluto TV, Magnite, LG Ad Solutions and IRIS.TV