FASTs Are The New Cable, Part 2: Advertising
A deep dive into the ins and outs of advertising on the FASTs written by Mike Shields and Alan Wolk. In this report you will learn:
Why FASTs are on track to surpass broadcast and cable for ad spend and when it will happen
Why contextual advertising might be the solution for many of the issues that streaming advertising is facing
Why transparency (or the lack thereof) and overfrequency have become such problems and what the industry is doing to solve them
Why big TV advertisers are less concerned with targeting than smaller brands
The opportunities FASTs present for DTC brands
The various flavors of programmatic ad buying, how they work and who should use them
The measurement conundrum, the overall lack of standardization and some likely solutions
In-depth Innovator Spotlight interviews with top executives Field Garthwaite, Tony Marlow, Paige Bilins, Christo Owen, Travis Hockersmith and Ed Laczynski
Plus five pages of predictions and projections
Our usual dose of wit
Download the report for free for a limited time thanks to our sponsors: Zype, VIZIO Ads, Pluto TV, Magnite, LG Ad Solutions and IRIS.TV
Go Deeper With TVREV
TVREV will be doing a live readout of this report with Mike Shields and Alan Wolk.
Please sign up below to be notified of the session as we expect it to book up quickly.
You can also get details on a number of other TVREV education initiatives and events including:
Our FAST Boot Camps for you or your company (up to 20 people)
A new TVREV book based on our two FAST reports
One-on-one consulting with TVREV analysts
A live in-person event to be held in NYC about the FASTs
Our popular Thought Leaders Circle program for thought leadership and content marketing
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