The Future Of Television. Dissected Daily.
Hot Takes: The 2023 Upfronts And Newfronts
TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.
Magnite’s Paige Bilins On The Lack Of Transparency In Streaming
In this video from our FAST report, Magnite’s Paige Bilins explains why lack of transparency is such an issue and how to solve for it.
Combining Hardware And Software To Give Smaller OEMs A New Weapon In The TV OS Wars.
Operating system software from Foxxum combines with a motherboard from CVTE to provide smaller TV OEMs with the TVOS war’s newest weapon.
With EyeQ, Pluto TV And Paramount Look To Streamline Streaming
Pluto TV’s Christo Owns on how Paramount’s EyeQ lets advertisers buy across Paramount’s entire streaming ecosystem.
Bad News For Movie Theaters, YouTube Pushes YouTube-Friendly Measurement Standards.
A new report reveals some unsavory stats for the movie industry and YouTube tries to conflate digital video with TV.
How The IRIS_ID Enables Contextual Targeting On Streaming
Q&A with IRIS.TV CEO Field Garthwaite on the value of contextual targeting on streaming for targeting, transparency and measurement.
LG’s Tony Marlow On Why Advertisers Are Choosing CTV Over Linear
LG Ads CMO Tony Marlow is featured in this video about why brands are increasingly making CTV the centerpiece of their TV advertising budget.
Mediaocean's Grant Parker On The Use Cases For Dynamic Creative Versioning
In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.
Hot Takes: Why Is Ad-Supported TV Hot Again?
TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.
How Magnite Helps Its Clients Makes Sense Of The Streaming Ad Ecosystem
Magnite’s Paige Bilins discusses issues like standardization and transparency on the FASTs in this latest Innovator Spotlight from our new report, FASTs Are The New Cable, Part 2: Advertising
Moving Forward From The Current TV Measurement Culture Clash
Madhive CEO Adam Helfgott in a Q&A about the need to integrate panel and ACR data for better measurement data.
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.
How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals
VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”
Programmatic: The Future of TV Buying
Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.
2023: Media’s Year Of Living Dangerously
Download this new report from Evan Shapiro and PCH that explores the coming wave of subscription churn
How Zype Helps Programmers Navigate The Rapidly-Changing FAST Landscape
Zype CEO Ed Laczynski on how content owners can take advantage of the growing FAST landscape.
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.
CCR Media’s Shea Kelly On The Value Of Embracing Complexity
Video interview with CCR Media’s Shea Kelly on how embracing the complexity of their clients’ needs has been key to their media monitoring success.
In TV, Cutting Can Be Clever
Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.