The Future Of Television. Dissected Daily.
Bad News For Movie Theaters, YouTube Pushes YouTube-Friendly Measurement Standards.
A new report reveals some unsavory stats for the movie industry and YouTube tries to conflate digital video with TV.
How The IRIS_ID Enables Contextual Targeting On Streaming
Q&A with IRIS.TV CEO Field Garthwaite on the value of contextual targeting on streaming for targeting, transparency and measurement.
LG’s Tony Marlow On Why Advertisers Are Choosing CTV Over Linear
LG Ads CMO Tony Marlow is featured in this video about why brands are increasingly making CTV the centerpiece of their TV advertising budget.
Mediaocean's Grant Parker On The Use Cases For Dynamic Creative Versioning
In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.
Hot Takes: Why Is Ad-Supported TV Hot Again?
TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.
How Magnite Helps Its Clients Makes Sense Of The Streaming Ad Ecosystem
Magnite’s Paige Bilins discusses issues like standardization and transparency on the FASTs in this latest Innovator Spotlight from our new report, FASTs Are The New Cable, Part 2: Advertising
Moving Forward From The Current TV Measurement Culture Clash
Madhive CEO Adam Helfgott in a Q&A about the need to integrate panel and ACR data for better measurement data.
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.
How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals
VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”
Programmatic: The Future of TV Buying
Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.
2023: Media’s Year Of Living Dangerously
Download this new report from Evan Shapiro and PCH that explores the coming wave of subscription churn
How Zype Helps Programmers Navigate The Rapidly-Changing FAST Landscape
Zype CEO Ed Laczynski on how content owners can take advantage of the growing FAST landscape.
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.
CCR Media’s Shea Kelly On The Value Of Embracing Complexity
Video interview with CCR Media’s Shea Kelly on how embracing the complexity of their clients’ needs has been key to their media monitoring success.
In TV, Cutting Can Be Clever
Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.
What Is Media Monitoring And Why Should You Care About It?
CCR Media CEO Shea Kelly explains what media monitoring is and why it is so important in today’s complex environment.
Why Inscape’s National Representative Panel (NRP) Will Help Accelerate The Adoption Of ACR Data
Inscape’s Charbel Makhoul explains why their new National Representative Panel is a huge step forward for ACR data.
CTV Takes Center Stage
Download this free report from Innovid on how CTV is being adopted worldwide and the best tactics for marketers to take advantage of those trends.
How Mediaocean’s Imposium Makes Personalization Possible
Mediaocean’s Ben Kartzman talks about the benefits of personalized ad creative and how Imposium is helping make that a reality.