Back in 2012, the members of the 2nd Screen Society were pushing a future TV based on data from millions of users that fueled everything from targeted ads to better discovery to shoppable TV. They were just a decade too early.

The UK's Barb just handed the industry a data-driven way to push back on YouTube’s “we are TV” narrative. Justin Lebbon looks at how this will impact buyer behavior.

As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.

Alan Wolk delivers a keynote address at Cannes Lions about the confluence between the collapse of the Roman Empire and the death of the monoculture, how to survive our current Dark Ages and what will bring about the next Renaissance.

After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.

Christian Knaebel breaks down why the  RTL / Sky DACH merger is the European hero story we have all been waiting for in his latest Marconi article.

While Disney+ tries to avoid crashing its fandom content into each other, those shows can collide with major Hulu programs — something that becomes more apparent when it’s all under one roof. But should that matter anymore?

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

Recent box office concerns for superhero movies may yield a new streaming/TV approach centered around animation instead.

The WBD split seems to mostly be about making HBO look attractive to potential suitors. Alan Wolk explains why.

Auto-focused channel is steering into demand for sports-adjacent content.

Netflix and sports show biggest increases, according to Gracenote report

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.

As the streaming wars shift to platform wars, Jo Redfern explores why YouTube—not Netflix—may hold the key to the future of sports media and monetization.

YouTube’s share of viewers rises to 12.4% in April ,according to Nielsen

ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?

Biggest streaming title is ABC’s long-running drama ‘Grey’s Anatomy’

Tubi unveils new interactive and shoppable commercial formats

‘I don’t think of them as a virtual MVPD. I think of them as linear channels that’s in a paid tier that we can grow,’ said Roku Founder Anthony Wood

MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.