The Future Of Television. Dissected Daily.
Initial Rounds of NCAA Basketball Tournaments Increase TV Viewership Shares Year-Over-Year
The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.
Men’s Hoops Heat Up, PGA Putts to No. 2 on TV Program Ranking
Men’s college basketball grew its TV viewership share week-over-week, while The Players propelled PGA into second place, per Inscape.
NFL’s 18-Game Goals Could Power Impressive TV Expansion
The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.
Weekly TV Ranking: Oscars Not ‘Kenough’ to Beat Basketball
Men’s college basketball and the NBA again lead Inscape’s weekly ranking of most-watched TV programming, while the Oscars placed fourth.
Basketball, ‘SVU’ Lead Last Week’s TV Watch-Time
NBA grew its viewership share week-over-week but couldn’t get the jump on men’s college basketball games, per Inscape.
Basketball, NASCAR Lead Latest Ranking of Most-Watched TV Programming
Fueled by the Daytona 500, NASCAR Cup Series captured a 1.14% viewership share for Feb. 19-25, per Inscape.
College Football’s TV Goals Are Devouring The Sport
College Football Playoff changes could be the move that finally eats the sport alive.
Basketball, ‘SVU’ and Golf Lead for TV Watch-Time
Men’s college basketball games captured a 2.07% viewership share for Feb. 12-18, per Inscape.
The NFL Refuses To Be Commoditized By Sports Streamer
The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.
Paramount Scores Ratings Win With Overtime Super Bowl, Swift
Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.
New Joint Venture Flattens Sports Streaming In Wake Of Media Rights Battles
Some of sports’ biggest rights holders are combining forces, in a move that makes us wonder what the point of escalating rights fees were to begin with.
Basketball, Grammys Lead for TV Watch-Time
Meanwhile, multiple news programs made week-over-week gains, per Inscape.
Basketball Up, But NFL Still Leads for TV Watch-Time
The NFL conference championships captured a 7.99% viewership share last week, per Inscape.
Netflix Pins Down YouTube’s No. 1 Sports Franchise, the WWE
The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.
NFL Playoffs Scored a 16% Viewership Share on TV Last Week
“Postseason NFL Countdown” also enjoyed a boost in watch-time for Jan. 15-21, according to Inscape data.
Prime Video Sees Increase in Earned Media Value Thanks to NFL
It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.
NFL Playoffs Dominate Weekend TV Watch-Time
The NFL Playoffs captured a 33.62% viewership share across Saturday and Sunday, according to Inscape data.
Peacock’s NFL Playoff Exclusive Worked. But At What Cost?
Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?
TV By the Numbers: CFP National Championship, NFL’s Wild Card Weekend
A look at the most-watched programming for January 8-14, with insights from Inscape.
Golden Globes Crack Top 15 Most-Watched TV Programs Last Week
Meanwhile the football action continues, with NFL and college bowl games combined capturing over 14% of all minutes watched Jan. 1-7.

