The four-day golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.

Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.

Six of the top ten most-watched programs on TV were sports-related, per Inscape data.

Meanwhile — and to no one’s surprise — sports continue to dominate much of last week’s live TV viewership, per Inscape.

From a presentation I did at SportsPro’s OTT Summit this March, it’s a good overview of the FAST ecosystem.

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

While NBA and the PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data.

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

Incremental reach will be a hot topic during upfronts, and one recent iSpot study found some encouraging signs there for Fubo.

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape.

NBA games captured 4.50% of all live, linear minutes watched April 24-30, per Inscape.

Plus some viewership insights on the now-canceled Tucker Carlson Tonight, via Inscape.

The six key facets of FAST 2.0, the next evolution of the FAST ecosystem.

Post-season NBA led Inscape’s ranking of most-watched TV programs, with games scoring nearly 4% of all minutes watched last week.

YouTube’s pricing around NFL Sunday Ticket is a savvy bet that fans will sign up, even if it means completely changing TV providers.

The 2023 Masters Tournament and related coverage scored over 4% of all watch-time during the week of April 3-9, placing it solidly in first place for the program ranking, per data from Inscape.

This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year

As a combined business, WWE and UFC aren’t going to be put in a box, and are likely to make billions in TV and streaming negotiations.