The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

Weekly watch-time increased for men’s college basketball games, while the Oscars take fourth place on the program ranking.

For the first time this season, women’s college basketball makes it into the ranking of the most-watched programs, landing at No. 17. Meanwhile, men’s college basketball and NBA games hold steady in first and second place, respectively.

The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results.

Men’s college basketball captured 2.37% of all live, linear minutes watched during the week, while NBA games accounted for 1.38% of watch-time.

CreatorIQ examined the advertising strategies and influencer marketing campaigns to evaluate which brands made the biggest social impact in terms of impressions, share of voice and engagement during the Big Game.

With the NFL season over, other sports are filling its place when it comes to capturing watch-time — but thanks to a weekend rerun marathon, ‘Yellowstone’ also made the top ten program ranking for Feb. 13-19.

Ryan Reynolds wants to duplicate the success of Welcome to Wrexham with the NHL’s Ottawa Senators… but how much more appetite exists for sports stories?

Why reducing streaming lag time for sports is so important and why WBD giving up their NBA rights actually makes sense.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.

Super Bowl LVII and related coverage accounted for 9.46% of all live, linear minutes watched during the week, with basketball and golf rounding out the top five programs.

Brand Super Bowl spots are already all over YouTube, earning millions of views.

With the NFL playoffs over, men’s college basketball takes first place on our ranking of the most-watched programs for Jan. 29-Feb. 5. Meanwhile, CBS maintains its No. 1 spot on the network ranking.

Here’s a snapshot of TV by the numbers for the week of Jan. 23-29, highlighting the most-watched shows and networks with data from Inscape.

Inscape data shows how NFL watch-time grew as the playoff field shrunk, culminating in a big Conference Championship Sunday on Jan. 29.

Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.

Data from Inscape shows the NFL’s dominance relative to the rest of TV from Jan. 14-16.

The Eagles finished No. 1 in the NFC this year, but that wasn’t the only honor for Philadelphia — as social video data from Tubular Labs shows.