Ryan Reynolds wants to duplicate the success of Welcome to Wrexham with the NHL’s Ottawa Senators… but how much more appetite exists for sports stories?

Why reducing streaming lag time for sports is so important and why WBD giving up their NBA rights actually makes sense.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.

Super Bowl LVII and related coverage accounted for 9.46% of all live, linear minutes watched during the week, with basketball and golf rounding out the top five programs.

Brand Super Bowl spots are already all over YouTube, earning millions of views.

With the NFL playoffs over, men’s college basketball takes first place on our ranking of the most-watched programs for Jan. 29-Feb. 5. Meanwhile, CBS maintains its No. 1 spot on the network ranking.

Here’s a snapshot of TV by the numbers for the week of Jan. 23-29, highlighting the most-watched shows and networks with data from Inscape.

Inscape data shows how NFL watch-time grew as the playoff field shrunk, culminating in a big Conference Championship Sunday on Jan. 29.

Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.

Data from Inscape shows the NFL’s dominance relative to the rest of TV from Jan. 14-16.

The Eagles finished No. 1 in the NFC this year, but that wasn’t the only honor for Philadelphia — as social video data from Tubular Labs shows.

The ground-breaking $2.5 billion media rights deal between Apple and Major League Soccer is only looking better and better amid strong World Cup interest, and burgeoning appeal for MLS itself, especially among younger fans. With Apple’s reach, the league is positioning itself for a break-out year.

VIZIO Ads’ new report shows the overlap between NFL and college football audiences, and how advertisers can create more reach with more show genres.

The Big 12’s new TV deal shows how ESPN is going to use college sports to keep fans tuning in en masse.

Can the NBA make $8 billion or more per year in its next media rights deal? It’s probably going to take a lot more splitting of the pie. Here’s how that could happen…

As traditional sources of licensed programming dry up, more middle-tier media companies are creating their own shows, whether it’s the NBA’s L.A. Clippers or Sinclair Broadcast Group. They’re seeking to fill holes caused by streaming, cord-cutting, and other shifts in the TV industry.

MLB’s expanded postseason could be a major boost for network bottom lines and brands’ TV ad reach.

An expanded College Football Playoff could be one of the most lucrative rights deals on TV as networks are still scrambling to keep audiences watching.

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.