The Future Of Television. Dissected Daily.
For TV Audiences, Advertisers & Networks, 'Group Play' NBA Return Could be Best Bet
The NBA's potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.
NHL Announces Return Plan with Major TV Potential
The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year's playoffs.
OTT Sports In Europe: What Comes Next?
A look at the growing market for OTT sports broadcasting in Europe, now on hold, but sure to explode post-pandemic.
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas "bubble" setup, we could see months filled with live basketball games on TV.
NASCAR Will Test-Drive Return for Live U.S. Sports on Television
NASCAR will be the first U.S. sport to head back to competition, providing a potential road map for how others do the same this summer.
College Sports Cashing in on TV Again? Depends on Who You Ask
Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic?
BMW's Expands Esports Involvement With Five Team Deals
BMW is roaring into sports in a bigger way, significantly expanding its sponsorships with five deals involving esports teams in five countries.
ESPN Without Live Sports: Looking at Ad, Programming Changes
With no live sports for the foreseeable future, sports networks are being forced to adjust their business. Here's a look at ESPN without its main subject.
Sports Leagues Trying to Cash in on (Maybe) Last Big TV Rights Rush
With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time.
Major League Baseball Considering New Made-for-TV Postseason Aspects
Major League Baseball's potential new postseason is the most radical playoff proposal in U.S. pro sports, and it's largely for TV.
College Football Independence and How Conference-Less Teams Can Stay on TV
Boise State's perceived unhappiness about the new Mountain West Conference TV deal could mean another program weighing the pros and cons of independence.
NBA Games Have Fewer Fans Watching on Linear TV, But Does That Matter?
The NBA's ratings don't necessarily matter as much as how the league's been able to create an enormous fan base via digital content.
Pac-12, Apple TV+ May Not be the Answer to Each Other's Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.
Fox Gets Back to Business Outcomes
Fox partnered with TV ad measurement company iSpot for attribution, competitive benchmarks, and more to prove the effectiveness of ads on Fox Networks. TV[R]EV's Annie Edwards explains.
Can RSNs Dodge A DTC Knockout In Shifting Cable Landscape?
Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences.
ACC Network Deal with Charter/Spectrum is Big Piece of Carriage Puzzle
The ACC Network's coverage footprint continues to grow as the conference added Charter/Spectrum this week and is looking strong before launch.

