Fox Gets Back to Business Outcomes

Fox partnered with TV ad measurement company iSpot for attribution, competitive benchmarks, and more to prove the effectiveness of ads on Fox Networks. TV[R]EV's Annie Edwards explains.

“The value Fox can offer its advertisers is transparency,” says Stu Schwartzapfel, SVP of Media Partnerships at iSpot. “Having always-on attribution will help Fox and other networks be proactively more transparent with brand partners so they can see what they are getting for their investment.”

“Fox is committed to providing the most current and reliable outcome measurement capabilities to our brand partners. We are pleased to be working with iSpot to unlock new layers of support for the value of TV advertising and, in particular, the sales-driving strength of FOX’s leading sports, news and entertainment networks,” said FOX Executive Vice President, Sales Research Insights & Strategy, Audrey Steele.