Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic?

BMW is roaring into sports in a bigger way, significantly expanding its sponsorships with five deals involving esports teams in five countries.

With no live sports for the foreseeable future, sports networks are being forced to adjust their business. Here's a look at ESPN without its main subject.

With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time.

Major League Baseball's potential new postseason is the most radical playoff proposal in U.S. pro sports, and it's largely for TV.

Boise State's perceived unhappiness about the new Mountain West Conference TV deal could mean another program weighing the pros and cons of independence.

The NBA's ratings don't necessarily matter as much as how the league's been able to create an enormous fan base via digital content.

Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.

Fox partnered with TV ad measurement company iSpot for attribution, competitive benchmarks, and more to prove the effectiveness of ads on Fox Networks. TV[R]EV's Annie Edwards explains.

Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences.

The ACC Network's coverage footprint continues to grow as the conference added Charter/Spectrum this week and is looking strong before launch.

The past week has seen two pretty important happenings in the world of sports content, with Sinclair's RSN buy and FloSports' CAA deal.

Sinclair's $10.6 billion deal to buy 21 regional sports networks is a bet on betting itself, as sports gambling and new technologies enable new viewer experiences, and revenue opportunities.