The Future Of Television. Dissected Daily.
Pac-12, Apple TV+ May Not be the Answer to Each Other's Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.
Fox Gets Back to Business Outcomes
Fox partnered with TV ad measurement company iSpot for attribution, competitive benchmarks, and more to prove the effectiveness of ads on Fox Networks. TV[R]EV's Annie Edwards explains.
Can RSNs Dodge A DTC Knockout In Shifting Cable Landscape?
Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences.
ACC Network Deal with Charter/Spectrum is Big Piece of Carriage Puzzle
The ACC Network's coverage footprint continues to grow as the conference added Charter/Spectrum this week and is looking strong before launch.
Sinclair, FloSports Present Two Possible Futures for (Most) Sports Content
The past week has seen two pretty important happenings in the world of sports content, with Sinclair's RSN buy and FloSports' CAA deal.
Sinclair Bets Big On Local Sports Gambling With $10.6B RSN Deal
Sinclair's $10.6 billion deal to buy 21 regional sports networks is a bet on betting itself, as sports gambling and new technologies enable new viewer experiences, and revenue opportunities.
Which Brands Won Attention During ESPN College Gameday Last Season?
College football kicks off this weekend. Which brands "won" College Gameday last year, and can they repeat the feat this season?
ESPN, Kansas Provide Glimpse at Potential Future for Sports Streaming
ESPN+ is poised to create further disruptions -- and perhaps a more stable future -- for college sports inventory given today's Kansas deal.
Summer League Latest Example of NBA's Year-Round Broadcast Juggernaut
The NBA's used live content to create a year-round product for a captive audience. Summer League is just the latest example of this success.
Marketing Minute: Who's Scoring World Cup Attention?
The FIFA World Cup has earned attention even without the United States being in this year's tournament. A look at the brands and teams generating buzz.
ESPN+ Could be Initial Step on Network's Streaming TV Roadmap
ESPN+ presents a new way for ESPN to reach consumers for a very affordable price. But is this just the beginning of its streaming ambitions?
Which MLB Advertisers Could Hit Grand Slams This Opening Day?
Major League Baseball advertisers tallied over 16 billion TV ad impressions over the course of last season’s national broadcasts, according to iSpot.tv