The Future Of Television. Dissected Daily.
Netflix's Strategic Bet: Can Greta Gerwig Breathe New Life into Narnia's Dormant Franchise?
Netflix is hoping that Barbie director Greta Gerwig can work her own magic in Narnia. Here’s why that may be a bigger hurdle than it seems.
‘Law & Order: SVU’ Leads for TV Watch-Time, While NFL Preseason Enters the Field
The 2023 Hall of Fame game kicked off the NFL preseason on Aug. 3 and garnered enough viewership to make it into the top ten programs last week, per Inscape.
Barbie Took A Note From The Sonic Branding Playbook
A deep dive into Barbie’s strategic play with music, and how future films, TV, and brands can follow suit according to Songtradr.
Beauty Co-Lab’s Georgina Thomson On How CTV Works Across The Entire Advertising Funnel
Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.
Does Big 12 Expansion Move TV/Fan Needle Enough For Conference?
Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.
MLB Slides Into First for TV Watch-Time
Games captured 1.17% of all live, linear minutes watched last week, per Inscape.
Could Hollywood's Stalemate Prove The Wisdom Of Netflix's International Strategy?
Why Netflix’s early decision to expand internationally leaves them in excellent position versus their competitors during the writers and actors strikes.
Shark Week Takes Bigger Bite of TV Ad Impressions
Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot
How are TV Ads Measured? Mark Myers From iSpot.tv Explains It to a Teenager
We met with Mark Myers who explained how iSpot measures TV ads and helps brands succeed with advertising on TV and streaming.
Barbenheimer is Blowing Up
How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.
Netflix's Winning Strategies: Hits, Franchises, and International Appeal
A look at how Netflix’s data-driven content strategy has resulted in hits from a broad array of genres.
Summer Sports Score for TV Watch-Time
The Open Championship, MLB and Women’s World Cup were three of the top ten most-watched programs on TV last week, per Inscape.
Wimbledon’s Grand Slam: TV By the Numbers
The tennis championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.
iSpot First-Half Report Reveals TV Shifts Already In Progress
iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.
MLB Wins With The Midsummer Classic
MLB All-Star audiences grew for a third straight year as the Midsummer Classic keeps fans engaged yet again.
Disney's Strategic Gamble: Combining Hulu and Disney+ for a Four-Quadrant Streaming Service
Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.
Game, Set, Match: Wimbledon Wins for TV Viewership
Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.
Dun-Dun! ‘SVU’ Was TV’s Most-Watched Live, Linear Program Last Week
The Dick Wolf stalwart frequents the top of Inscape’s viewership ranking, but hasn’t made it to first place this year until now.
The Enduring Appeal of Star Trek: Paramount+'s Secret Weapon
Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.
Baseball Hits Home Run For Live TV Viewership
The men’s college world series led in watch-time last week with MLB a close second, per Inscape.