Spider-Man’s popularity is booming, which spells great things for Sony, in particular.

As streaming services merge, their recommendation engines need to expand their horizons as well. Brandon Katz explains why.

The four-day golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.

Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.

Franchise IP comes in all different shapes and sizes, as Paramount Global can attest to.

Six of the top ten most-watched programs on TV were sports-related, per Inscape data.

Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.

In this video, CCR media executives explain what exactly media monitoring is, what makes them the gold standard, and how it impacts so many areas of the TV industry.

Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.

As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.

Meanwhile — and to no one’s surprise — sports continue to dominate much of last week’s live TV viewership, per Inscape.

Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.

The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.

WBD networks accounted for 12 of the top 50 networks ranked by watch-time from Jan. 1, 2023 through May 14, 2023. That’s more than any other parent company, according to data from Inscape.

The company’s new Commercial Feed+ dataset promises comprehensive ad reporting across linear and streaming.

Looking at where Seinfeld viewers are coming from, and where they’re headed next, offers interesting insights on whether it’s a good fit for Max.

While NBA and the PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data.

Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.