Parrot Analytics’ Brandon Katz looks at why, in the race for subscribers, some streamers are just more original than others.

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape.

Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.

Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

New data from Parrot Analytics reveals some surprising generational differences between superhero movies.

NBA games captured 4.50% of all live, linear minutes watched April 24-30, per Inscape.

As the industry looks to transition to streaming, the JIC is helping to create some sorely needed consistency.

Fox News may have its Tucker Carlson replacement already, if you start looking at the data.

Parrot Analytics’ Brandon Katz shows how the beloved animated sitcom became a revenue powerhouse.

Plus some viewership insights on the now-canceled Tucker Carlson Tonight, via Inscape.

A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.

As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Max’s Succession.

Post-season NBA led Inscape’s ranking of most-watched TV programs, with games scoring nearly 4% of all minutes watched last week.

GumGum's CTO explains how they are working with IRIS.TV to prevent adult ads being shown on children's streaming content by analyzing and enriching video-level data.

YouTube’s pricing around NFL Sunday Ticket is a savvy bet that fans will sign up, even if it means completely changing TV providers.

The 2023 Masters Tournament and related coverage scored over 4% of all watch-time during the week of April 3-9, placing it solidly in first place for the program ranking, per data from Inscape.

This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year

As a combined business, WWE and UFC aren’t going to be put in a box, and are likely to make billions in TV and streaming negotiations.