The Future Of Television. Dissected Daily.
How Pandemic TV Ads Have Pivoted Since Early 2020
iSpot data shows how COVID-related TV ads have trended since the start of 2020 — along with pharma’s recent rise.
Who’s Got Game? Gaming Video Categories With Room To Grow On YouTube
Tubular Labs’ latest category infographics show gaming categories with room to grow, and what gaming audiences are shopping for on Walmart.
Social Video’s Royal Interest
In the time since Queen Elizabeth II’s passing, social video views around her life, death and memorial have ballooned as audiences seek out information.
What Are Allbirds Shoppers Watching? How Consumer Insights Can Guide Creator Partnerships
Data from Tubular Labs shows what Allbirds site visitors are watching on social video — which helps targeting and creator partnership decisions maximize ROI.
HBO’s Big Emmys Haul Supplants Netflix
A quick look at HBO’s Emmys success relative to competitors like Netflix.
U.S. Open An Ace For TV Advertisers This Year
The U.S. Open was a roaring success for the sport — and TV advertisers this year.
AVOD Acquisition Costs And Savings: Data Dose
In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power
How Amagi Is Helping FASTs to Experiment, Iterate and Ultimately Monetize
Amagi Co-Founder Srinivasan KA explains how his company uses data to help content owners figure out the best pathways to monetization.
How LG Uses Data To Stand Up The FAST Channels Users Want Most
LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.
Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report)
iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.
Streaming Has Been Embraced By Gamers And There’s No Going Back
Download Samsung Ads’ newest white paper. Only at TVREV.
Succeeding On Social Video Amid Economic Uncertainty
Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.
Tubular Consumer Insights Expansion Connects Behaviors From Video Views To Shopping, Web And Search
Tubular’s expanded Consumer Insights capabilities give customers the ability to measure ad/content impact across the funnel.
How VIZIO’s New Co-Viewing Metrics Increase Efficiency For Buyers And Sellers Alike
In this exclusive interview, Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO details why VIZIO is partnering with Nielsen’s DAR on co-viewing measurement.
ADPPA And Why This Is A Blockbuster Of A Bill… Draft, That Is
Qonsent founder Jesse Redniss explains the significance of the proposed new American Data Protection and Privacy Act and the meaning of “consent.”
Data Dose: How Stranger Things Helps Netflix
TVREV’s weekly Data Dose looks at the Stranger Things premiere, top betting brands, NHL Social Commerce Trends and mobile email.
Your Weekly Data Dose
TVREV’s Weekly Data Dose gives you stats you can use from around the industry.
How Conviva Helps Programmers Make Better Content Decisions
Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.
The IRIS_ID. Making CTV More Transparent For Buyers And Sellers
By making CTV advertising more transparent and enabling contextual targeting, the IRIS_ID is helping to grow the entire CTV ecosystem. A TVREV Special Report.
Understanding Audiences Is The Key To Reaching Them
Samsung Ads’ Justin Evans discusses why CTV needs to be a key part of any media plan in this excerpt from our latest Special Report.

