The Future Of Television. Dissected Daily.
HBO’s Big Emmys Haul Supplants Netflix
A quick look at HBO’s Emmys success relative to competitors like Netflix.
U.S. Open An Ace For TV Advertisers This Year
The U.S. Open was a roaring success for the sport — and TV advertisers this year.
AVOD Acquisition Costs And Savings: Data Dose
In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power
How Amagi Is Helping FASTs to Experiment, Iterate and Ultimately Monetize
Amagi Co-Founder Srinivasan KA explains how his company uses data to help content owners figure out the best pathways to monetization.
How LG Uses Data To Stand Up The FAST Channels Users Want Most
LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.
Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report)
iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.
Streaming Has Been Embraced By Gamers And There’s No Going Back
Download Samsung Ads’ newest white paper. Only at TVREV.
Succeeding On Social Video Amid Economic Uncertainty
Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.
Tubular Consumer Insights Expansion Connects Behaviors From Video Views To Shopping, Web And Search
Tubular’s expanded Consumer Insights capabilities give customers the ability to measure ad/content impact across the funnel.
How VIZIO’s New Co-Viewing Metrics Increase Efficiency For Buyers And Sellers Alike
In this exclusive interview, Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO details why VIZIO is partnering with Nielsen’s DAR on co-viewing measurement.
ADPPA And Why This Is A Blockbuster Of A Bill… Draft, That Is
Qonsent founder Jesse Redniss explains the significance of the proposed new American Data Protection and Privacy Act and the meaning of “consent.”
Data Dose: How Stranger Things Helps Netflix
TVREV’s weekly Data Dose looks at the Stranger Things premiere, top betting brands, NHL Social Commerce Trends and mobile email.
Your Weekly Data Dose
TVREV’s Weekly Data Dose gives you stats you can use from around the industry.
How Conviva Helps Programmers Make Better Content Decisions
Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.
The IRIS_ID. Making CTV More Transparent For Buyers And Sellers
By making CTV advertising more transparent and enabling contextual targeting, the IRIS_ID is helping to grow the entire CTV ecosystem. A TVREV Special Report.
Understanding Audiences Is The Key To Reaching Them
Samsung Ads’ Justin Evans discusses why CTV needs to be a key part of any media plan in this excerpt from our latest Special Report.
How Did MLB Teams Engage Fans With Video During The Lockout?
MLB clubs were faced with a challenge this offseason, when the lockout meant no posts about current players. So how’d they get around that to stay engaged with fans on social video?
iSpot Data: Q1 National TV Ad Spend Rises 37% Year-Over-Year
iSpot’s new Q1 report shows big increases for national TV ad spend and impressions, thanks in part to events like the Olympics and Super Bowl.

