In this exclusive interview, Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO details why VIZIO is partnering with Nielsen’s DAR on co-viewing measurement.

Qonsent founder Jesse Redniss explains the significance of the proposed new American Data Protection and Privacy Act and the meaning of “consent.”

TVREV’s weekly Data Dose looks at the Stranger Things premiere, top betting brands, NHL Social Commerce Trends and mobile email.

TVREV’s Weekly Data Dose gives you stats you can use from around the industry.

Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.

By making CTV advertising more transparent and enabling contextual targeting, the IRIS_ID is helping to grow the entire CTV ecosystem. A TVREV Special Report.

Samsung Ads’ Justin Evans discusses why CTV needs to be a key part of any media plan in this excerpt from our latest Special Report.

MLB clubs were faced with a challenge this offseason, when the lockout meant no posts about current players. So how’d they get around that to stay engaged with fans on social video?

iSpot’s new Q1 report shows big increases for national TV ad spend and impressions, thanks in part to events like the Olympics and Super Bowl.

Apple’s first Friday Night Baseball streamcast represents a big shift for its subscription streaming service, TV+, but especially for Apple’s relationship with advertising. Where will it go next: an ad-supported tier? More live sports? More targeting?

Stats on Grammys, March Madness, Consumer Loyalty Preferences, Food & Drink on Social Video and "Service Hoppers"

Stats on ABC’s Oscars results, SVOD churn rates by generation, brand loyalty drivers, March Madness viewership, and more…

PLUS: The impact of the password crackdown, consumers take back their data, and Fashion/Apparel data rules social video and influencer EMV results

This week’s Data Dose dives into Disney+’s Turning Red blitz, pre-March Madness hoops hype, Squid Game data and more.

Neil Young’s Spotify boycott over the music platform’s hosting of controversial podcast host Joe Rogan highlights some interesting realities about influence in today’s expansive media landscape.

Short videos have grown views by nearly 1000x since January 2021, yet uploads haven’t risen by the same amount. Time for brands to jump in?