The Future Of Television. Dissected Daily.

Alan Wolk 5/21/18 Alan Wolk 5/21/18

Week In Review: Pay TV Show Recap: vMVPDs Are The New Black, CBS Makes Linear Addressable Happen, But Watch Those Numbers

David Bloom 5/10/18 David Bloom 5/10/18

How Does Human-Sounding AI Fit With Our Thirst for Authenticity and Trust?

Alan Wolk 5/9/18 Alan Wolk 5/9/18

Esports and Advertising: The Micro and Macro Take

Alan Wolk 5/8/18 Alan Wolk 5/8/18

Sports Teams and Entertainment Properties Need To Better Understand Their Fan Base

Alan Wolk 5/6/18 Alan Wolk 5/6/18

Week In Review: T-Mobile And Sprint Push The 5G Angle. Is Branded Content The Answer For Brand Safety.

David Bloom 5/1/18 David Bloom 5/1/18

AdLedger, IBM, Salon Team For a Blockbuster Blockchain-Powered Advertising Solution

John Cassillo 4/30/18 John Cassillo 4/30/18

LeBron James, Burger King All Over First Round of NBA Playoffs

LeBron James has driven emotional reactions the NBA Playoffs, while Burger King paced advertisers: More on the NBA's first round...

Mike Gasbara 4/30/18 Mike Gasbara 4/30/18

How ‘Days Of Our Lives’ Has Been Holding Down Daytime TV For 18K Days

Alan Wolk 4/25/18 Alan Wolk 4/25/18

Hot Takes: Comcast and Twitter

Alan Wolk 4/24/18 Alan Wolk 4/24/18

On Television, Will Blockchain Become The Anti-Facebook?

David Bloom 4/7/18 David Bloom 4/7/18

Facebook and Google Find The Limits of Connecting People

David Bloom 4/4/18 David Bloom 4/4/18

Fullscreen's Reelio Deal Shows Where Brand Marketing Must Go

Annie Edwards 3/29/18 Annie Edwards 3/29/18

The Frenemy Report: In The Red

Alan Wolk 3/28/18 Alan Wolk 3/28/18

TV[R]EV Special Report: The State of Smart TV Advertising

Alan Wolk 3/26/18 Alan Wolk 3/26/18

As Television Gets More Digital, TV Advertising Needs To Follow Suit

Alan Wolk 3/23/18 Alan Wolk 3/23/18

Week In Review: Facebook’s Cambridge Analytica Woes; The AT&T/Time Warner Trial Starts

David Bloom 3/17/18 David Bloom 3/17/18

Why Amazon Doesn't Care What Nielsen is Trying to Measure in OTT Ratings

John Cassillo 3/15/18 John Cassillo 3/15/18

OTT Gets Ready to Fight Ad Fraud Threat

OTT fraud is already on the radar for companies like Beachfront and White Ops, who are trying to head it off at the pass.

The Future Of Television. Dissected Daily.

Week In Review: Pay TV Show Recap: vMVPDs Are The New Black, CBS Makes Linear Addressable Happen, But Watch Those Numbers

How Does Human-Sounding AI Fit With Our Thirst for Authenticity and Trust?

Esports and Advertising: The Micro and Macro Take

Sports Teams and Entertainment Properties Need To Better Understand Their Fan Base

Week In Review: T-Mobile And Sprint Push The 5G Angle. Is Branded Content The Answer For Brand Safety.

AdLedger, IBM, Salon Team For a Blockbuster Blockchain-Powered Advertising Solution

LeBron James, Burger King All Over First Round of NBA Playoffs

How ‘Days Of Our Lives’ Has Been Holding Down Daytime TV For 18K Days

Hot Takes: Comcast and Twitter

On Television, Will Blockchain Become The Anti-Facebook?

Facebook and Google Find The Limits of Connecting People

Fullscreen's Reelio Deal Shows Where Brand Marketing Must Go

The Frenemy Report: In The Red

TV[R]EV Special Report: The State of Smart TV Advertising

As Television Gets More Digital, TV Advertising Needs To Follow Suit

Week In Review: Facebook’s Cambridge Analytica Woes; The AT&T/Time Warner Trial Starts

Why Amazon Doesn't Care What Nielsen is Trying to Measure in OTT Ratings

OTT Gets Ready to Fight Ad Fraud Threat

Can Steve Brill's Startup Safeguard News, Or Advertising, From The Fakes?

And the Award for Best Ad From The 2018 Oscars Goes To...