The Future Of Television. Dissected Daily.
LeBron James, Burger King All Over First Round of NBA Playoffs
LeBron James has driven emotional reactions the NBA Playoffs, while Burger King paced advertisers: More on the NBA's first round...
OTT Gets Ready to Fight Ad Fraud Threat
OTT fraud is already on the radar for companies like Beachfront and White Ops, who are trying to head it off at the pass.
Brick-and-Mortar Stores Rethinking How to Utilize Mobile
Physical retailers don't necessarily have to be in conflict with mobile technologies. Brands are getting wise to how mobile can help drive foot traffic.
Publishers Look to Twitter in Wake of Facebook News Feed Changes
Facebook's News Feed changes have major effects on the publishing industry. Some companies seem to be flocking to Twitter as a result.