Viacom's latest move, buying influence marketing firm WHOSAY acknowledges where the industry's headed and a world outside of Facebook's algorithm.

Burger King's recent ads have been heavily focused on the NFL and NBA's programming, and the restaurant has earned positive attention scores as a result.

Forrester's recent study shows that nearly 75 percent of marketers are diving head-first into mobile for 2018, but less than half have the right tools.

YouTube's latest brand safety issue has marketers getting more nervous as the site seems more defensive than responsive to the ongoing problems.

Geofencing and prioritizing mobile technology within the in-store experience is helping brick-and-mortar retailers compete vs. online.

Growth Catalyst Partners and PSP Capital make a strategic move in the video advertising space, acquiring a majority stake in industry vets Beachfront Media.

With video ads popping up everywhere, brands and publishers are anxious to get on board. But premium and personalized is time (and money) better spent.

The Black Friday and Cyber Monday ad push ended up yielding some advantageous results for retailers on Thanksgiving -- to the tune of $3 billion in sales.