8 Media Trends From 2017 And What They Mean For 2018

AdvertisingStreaming WarsData & Measurement
Written By Jesse Redniss

 

The holidays are almost here! A time of menorahs, sleigh rides, and eggnog. But above all, 'tis the season for a year end infographic. We can't help you with the former, but when it comes to the latter, you can call us Santa, Baby. Below is a recap of all the major happenings in 2017 - and our best guess as to what they mean for 2018. (And unlike your Aunt Helda, we won't be mad if you forget to send a thank you note)
  
Thanks and have a great holiday,The Brave Team

 

 

Jesse Redniss

Jesse Redniss: Architect of Media’s Data-Driven Evolution

Jesse Redniss is a preeminent strategist and executive who has spent over two decades designing the infrastructure for scalable growth across the global media landscape. Renowned for translating creative instinct into operational discipline, Redniss held defining roles at WarnerMedia and Turner, where he modernized legacy systems to connect audience insight directly to monetization. As EVP of Data Strategy and GM of the WarnerMedia Innovation Lab, he unified identity and measurement across HBO Max, CNN, and Turner, supporting over $1 billion in advanced revenue. From pioneering the LaunchPad advertising platform to co-founding BRaVe Ventures—which provided the foundational strategy for OpenAP—Redniss has consistently ensured that emerging technologies are built directly into the business model to scale engagement.

Currently, Redniss serves as Chief Strategy Officer and Board Member for Global Objects, where he is pushing the boundaries of commercial deployments in Physical AI and Spatial Intelligence. This follows his tenure as Co-Founder and CEO of Precise.ai, a privacy-forward data collaboration platform designed to help enterprises activate audience insights while navigating complex global regulations. Whether operating within global conglomerates or building from the ground up, Redniss specializes in mastering structural change at the intersection of distribution, technology, and revenue economics. He remains a central figure in aligning identity, measurement, and audience behavior into unified, scalable strategies that thrive in an AI-integrated, spatial world.

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