The Future Of Television. Dissected Daily.
What is YouTube's Answer for Brand Safety as Marketers Get Antsy?
YouTube's latest brand safety issue has marketers getting more nervous as the site seems more defensive than responsive to the ongoing problems.
Geofencing, Customer Experience Helping Physical Retailers Compete Digitally
Geofencing and prioritizing mobile technology within the in-store experience is helping brick-and-mortar retailers compete vs. online.
Programmatic Mobile Video Is Worth The Dough
Growth Catalyst Partners and PSP Capital make a strategic move in the video advertising space, acquiring a majority stake in industry vets Beachfront Media.
Personalized, Premium Video Ads Get Better Results
With video ads popping up everywhere, brands and publishers are anxious to get on board. But premium and personalized is time (and money) better spent.
Thanksgiving Online Retail Sales Get a Boost, With Mobile Helping Lead the Charge
The Black Friday and Cyber Monday ad push ended up yielding some advantageous results for retailers on Thanksgiving -- to the tune of $3 billion in sales.
