The Future Of Television. Dissected Daily.
As Advertisers Chase Outcomes, Smart TV OEMs Gain Ground
iSpot found that ad buying through smart TV OEMs jumped to 55% in 2026
From Measurement To Optimization: How Roku And iSpot Are Making Outcomes Matter In Streaming
iSpot’s Stu Schwartzapfel and Roku’s Miles Fisher unpack what a deeper integration between the two companies enables.