The Future Of Television. Dissected Daily.
Four Political Streaming Strategies Shaping The Record-Breaking 2026 Midterms
Premion’s Patrick Charland on how better data and better targeting are shaping the way campaigns will use TV advertising this year.
Hot List: 20 Executives On Social, AI, Fragmentation, Culture, And More
The latest TVREV originals.
The Chief Data Officer Is Dead, Long Live The Chief AI Officer
Justin Evans explains what it takes to make a good Chief AI Officer and why understanding data is so important to the role.
One Bad Data Point Can Break The Entire AI Stack For Streaming Publishers
AI can automate the media analytics stack—but as Nick Cicero warns, one bad data point can cascade through an entire agentic pipeline, turning a simple glitch into a very confident (and very wrong) strategic insight.
From ACR Pioneer to Agentic Ad Ops: Zeev Neumeier’s Next Act: Gray Swan
The Inscape co-founder on building ACR from scratch, why startups require delusion, and how Gray Swan is using AI to help CTV companies stop staring at dashboards—and start flying the plane.
Art, Science, And The Battle For CTV’s Soul
A new report from LG Ads looks at how today’s advertisers are approaching the old conundrum of how to balance creativity and data.
SURVEY: How Are You Balancing Art and Science in CTV?
TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.