In our latest Hot Takes feature we asked our Thought Leaders Circle members how they are dealing with media fragmentation. Their answers may surprise you.

From our new report on the TV OS, Ventura’s Rob Caruso on why a better ad experience makes for a better total viewing experience.

Our newest TVREV special report on the TV OS is here. This article explains why the TV OS is so important and why you need to read this report.

As monetization shifts upstream to the home screen, the OS wars are determining whether OEMs become architects of their own growth or remain dependent on platforms that control the experience.

PLUS: Alan Wolk on YouTube winning or losing, Tim Hanlon’s take on the end of the RSN era, and a new episode of In the Vicinity

Matthew Henick on how Ventura helps OEMs reduce supply-chain friction while still maintaining control over their brand.

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

Ventura TV OS’ Rob Caruso explains how making the ad experience better for consumers leads to better outcomes for advertisers.