As monetization shifts upstream to the home screen, the OS wars are determining whether OEMs become architects of their own growth or remain dependent on platforms that control the experience.

PLUS: Alan Wolk on YouTube winning or losing, Tim Hanlon’s take on the end of the RSN era, and a new episode of In the Vicinity

Matthew Henick on how Ventura helps OEMs reduce supply-chain friction while still maintaining control over their brand.

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

Ventura TV OS’ Rob Caruso explains how making the ad experience better for consumers leads to better outcomes for advertisers.