This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.

Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.

Tubular Labs data reveals what Beyoncé VEVO viewers are shopping for at Target… along with their penchant for oatmeal searches.

New Q3 TV advertising data from iSpot shows Amazon’s surge last quarter, while revealing year-over-year increases from brands like Indeed, Target, Arby’s and more as well.