Sports rights conversations have focused primarily around Fox and ESPN in recent years, but NBC has quietly made itself into a power player on the back of premium events.

MLS matches will now be included in Apple TV subscriptions, as the service adjusts how it’s positioning itself in the market.

F1 is coming to Apple in 2026 — but does that mean anything for either without a larger Apple investment in sports?

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

Yann Colléter on how the Saudi Pro League is reinventing sports distribution, mixing TV networks, global streamers, startups and even a YouTuber to turn star power into worldwide reach.

MLB’s rumored new deal with ESPN could set the stage for the end of the regional sports network era.

Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).

As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

A trio of new reports from LG Ad Solutions examine the rapid growth of live sports on streaming in the US, UK and Canada with some very eye-opening stats.

“Live sports programming continues to be an important driver of user growth, retention and engagement for streaming services,” said Bill Michels, Chief Product Officer at Gracenote.

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

This 5-part video series explains how Applicaster and JWP helped Volleyball World launch a new CTV app for over 800 million fans worldwide.

Kraken games will appear locally on Amazon (and broadcast TV). And it may show what’s next for local sports rights.

LG’s new series of reports looks at the state of sports streaming in the US, UK and Canada and finds some surprising similarities.

The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

Some of sports’ biggest rights holders are combining forces, in a move that makes us wonder what the point of escalating rights fees were to begin with.