PLUS: Alan Wolk on YouTube winning or losing, Tim Hanlon’s take on the end of the RSN era, and a new episode of In the Vicinity

Matthew Henick on how Ventura helps OEMs reduce supply-chain friction while still maintaining control over their brand.

TTD’s Matthew Henick explains the significance of Ventura’s deal with DirecTV and what consumers, advertisers and OEMs should expect to see.

The Trade Desk’s Matthew Henick breaks down the new Ventura OS, what it can offer OEMs, publishers and advertisers — and why objectivity is the key to owning the future.