The World Series was a global affair this fall, in part fueled by impressive performance for international videos on YouTube.

Audience figures for the Mariners (and Dodgers) are faring just fine so far — across TV and YouTube — which may quell fears of a West Coast World Series spelling doom for MLB ratings.

MLB’s 2025 season was a success on TV — now how does it grow on that when the possible outcomes have such a wide range of audience possibilities?

On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

Chicago sports is going to embrace a new, old approach to RSNs, and it could provide a roadmap for how other teams manage local rights going forward.

With uncertainty swirling around Bally Sports RSNs, as many as 42 U.S. teams are potentially affected — and none more than MLB clubs that are about to start the 2023 season.

MLB clubs were faced with a challenge this offseason, when the lockout meant no posts about current players. So how’d they get around that to stay engaged with fans on social video?

The sale of more than a quarter of the Los Angeles Lakers NBA team to co-owners of the Dodgers could help solve one of the worst problems in sports TV, and lead to a joint streaming service for fans.