This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.

With holiday shopping season already in full swing, Kohl’s is showing how to succeed early by using social video (and specifically, YouTube).

The rise of Temu, Shein, and the year-old TikTok Shop has both shaken up online shopping behavior and expectations.

The holiday season kicked off over the holiday weekend as retail giants were everywhere on TV.