Women’s World Cup Grows Advertisers Amid Time Zone Juggle

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

John Cassillo 4/13/22 John Cassillo 4/13/22

FIFA+ Smartly Targets Shoulder Content With New Soccer FAST

FIFA debuts its own FAST, FIFA+, in a move that sounds so smart, you may wonder why a media company didn’t try to buy it sooner themselves.

John Cassillo 4/1/22 John Cassillo 4/1/22

Fox has a juggling act ahead when the World Cup is in direct opposition to college football, the NFL and holiday season later this year.

John Cassillo 6/6/18 John Cassillo 6/6/18

Coca-Cola's leaned heavily on sports programming with its TV advertising this year -- a trend that should continue into this summer's World Cup.