In this conversation, LinkedIn Business Development Manager Cat Perez shares how the company is making CTV more accessible and measurable for B2B marketers—offering self-serve targeting and independent performance validation via iSpot.

The WBD split seems to mostly be about making HBO look attractive to potential suitors. Alan Wolk explains why.

Auto-focused channel is steering into demand for sports-adjacent content.

Discovery is the new battleground in streaming, and platforms that cut ‘time to content’ are winning. Xperi’s Gabriel Cosgrave on why a smarter, more seamless user experience drives engagement and loyalty.

Kicking off with some LA drama (the political kind), this week’s Hot List tees up big summer moves from TVREV—from Stream TV panels, to Cannes content shoots and the return of “Explain it to a Teenager.”

A look at why the bloom is off the FAST industry (and how to get it back) plus everything you wanted to know about Google’s AI Agents (But were afraid to ask.)

Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into omnichannel platform FanHub, which helps reach sports fans

TVREV’s newest report looks at how B2B marketers are using the power of television to create emotional connections, shortening a very long sales cycle.

Gracenote study finds that that while contextual is building confidence in CTV advertising, there’s a lack of data, especially in sports

The local TV industry's long-held ad gatekeeping role is fading — and what replaces it will depend on how quickly broadcasters recognize both the risk and the opportunity.

Justin Lebbon on why linear TV is working in the rest of the world, despite issue with the US model and what we can learn from that.

On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

What were the big takeaways from the Upfronts and NewFronts this year? We asked our TVREV Thought Leaders Circle for their thoughts.

This week’s Hot List dives into how Google is reshaping the future of TV, with fresh data, sharp analysis, and a packed lineup of events and reports from TVREV.

Google’s AI ambitions just took TV by storm with the launch of Veo 3 , the generative video production platform.

12% of all TV viewing is YouTube. Which means 88% is not. Should the industry be worried or delighted? And what Oregon’s new geolocation ban says about the future of measurement.

Booze marketers see streaming as an increasingly important channel.

Netflix and sports show biggest increases, according to Gracenote report

The generational divide in how Americans consume “television” and TV news has never been more pronounced — or more consequential for the future of local media.

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.