Seedtag's Mike Villalobos explains how contextual targeting lets them find "the white spaces" for brands and reflects on how their recent acquisition of Beachfront will allow them to do that better and more efficiently on CTV.

Rio Damata meets with Jorge Ruiz who’s the Global Head of Marketing Science at TikTok. His message was really valuable, especially for teenagers, because it detailed how much his classes and education helped him get the position he has.

Coverage of the 2024 Paris games captured a 12.47% viewership share across July 22-28, per Inscape.

Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.

The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.

Netflix’s greatest demand is for shows it licenses from other media companies… companies who are likely to stop licensing their shows to Netflix in the years ahead. Brandon Katz breaks down the Big Red N’s dilemma.

Rio Damata chats with Tom Cheli about Frequence, which was recently acquired by Madhive. Cheli explains what Omni-Channel advertising actually means.

Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why contextual targeting is red hot. Bonus: new Explain It To A Teenager video

Cookies, their history, why TV doesn’t have them, why contextual worka on TV, and WTF was WBD thinking with the NBA?

In this new TVREV in Cannes video, Vevo's Natalie Gabathuler-Scully discusses the opportunities they’ve found on CTV and what advertising trends they are anticipating.

The third installment of “Why Advertising Is Shifting To Local”, features LatiNation and LATV’s Gisella Fu-Ripp.

A precedent-busting Supreme Court decision has the potential to upend the of future broadcast regulation.

Across various networks, coverage of the RNC captured a combined viewership share of 2.96%, per Inscape.

Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV, per CreatorIQ.

He is a man that's written some big and intriguing stories about how things work. Lots on TV and how media is measured and valued, which actually has a lot of drama to it.

From “TVREV In Cannes”, KERV Interactive CEO Gary Mittman discusses how their technology works on both shoppable and contextual, by reacting the way an actual human would.

If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit. Among advertisers who are spending on CTV, a whole lot of them are just moving budgets around.

Disney’s trying to make its interface more like Netflix, but its real focus should be on the TV OS. Plus why the WNBA’s jackpot represents a sea change for the entire TV industry.

IRIS.TV’s Rohan Castelino explains how AI is helping to provide context about what people are watching, and how that unlocks TV advertising. He also shares advice.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.