In a new guest column, Mike Shields looks at he MFA (Made For Advertising) scandal and who is to blame.

The latest cord cutting numbers reveal that hybrid viewing is here for a while longer…which is why a new deal between Mediaocean and Magnite makes so much sense.

Kirby Grines, Founder & CEO at 43Twenty, delves into the power of linear as a content discovery mechanism, and how it still holds an exciting future in streaming TV.

Local TV news hubs strive to bring disparate station streams into a curated destination-worthy experience. We talk with the first (and largest) to do it.

The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

What Samsung’s latest report on FASTs told them about why viewers keep coming back to FAST services and why great stories still matter.

TV seasons are shrinking and that is hurting streamers ability to retain viewers. Brandon Katz looks at the numbers behind the Big Shrink.

Men’s college basketball and the NBA again lead Inscape’s weekly ranking of most-watched TV programming, while the Oscars placed fourth.

How IRIS TV’s new deal library is making it easier than ever to place contextual buys on streaming TV and how that’s changing the way the industry looks at contextual.

Mediaocean’s Grant Parker looks at the “media-creative” gap and why brands need to better integrate social video and CTV.

In this interview from CES 2024, Madhive CMO Jeff Fagel explains its point of view on Local TV, and that “there’s no such thing as national anymore.”

Data from Madhive shows how CTV political advertising is already off and running in 2024.

There’s a good reason Netflix is moving towards more mainstream content and what VIZIO’s very good Q4 tells us about the direction of the TV OS Wars.

In this interview from CES 2024, Geoff Clark, CEO at acTVe FAST Channels, talks about how the FAST ecosystem has evolved over the years and where we are headed.

There is a major opportunity to creatively reinvent what local station streaming can more broadly offer viewers, far beyond today's repurposed made-for-TV newscasts.

NBA grew its viewership share week-over-week but couldn’t get the jump on men’s college basketball games, per Inscape.

Streaming services need to weight the popularity of a new series with their potential impact on the bottom line. Brandon Katz unpacks what content teams need to consider.

CCR Media’s Ben Saboe and Zach Frost share key trends in local TV and its intersection with sports media moving into the streaming era and beyond.

Why streaming prices will continue to shoot up, especially for the ad-free product and how the TV industy can capitalize on Google’s “woke” AI fiasco.

Founder of Cunningham Tech Consulting Scott Cunningham predicts how, with the desecration of cookies in 2024, local TV and advertising will have to evolve.