In this Innovator Spotlight from our new report on political advertising, MadHive’s Joe Marino talks about the benefits of streaming for political ad campaigns. Download at link.

The U.S. Open was a roaring success for the sport — and TV advertisers this year.

Why data privacy is about to become even more important to TV advertisers and what a new Vizio survey tells us about cord cutting and the importance of the TV OS.

An expanded College Football Playoff could be one of the most lucrative rights deals on TV as networks are still scrambling to keep audiences watching.

In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power

TVREV’s Thought Leaders Circle members weigh in on why billions of political ad dollars are going to streaming this year.

Magnite CRO Sean Buckley on the relative advantages of OEM and media company-owned FASTs in this Innovator Spotlight video from the “FASTs Are The New Cable” report

Why we’re not surprised at the rapid growth of OEM FASTs and why Netflix hiring Peter Naylor sends a good signal to the ad community.

Disney is considering a new Amazon Prime-style subscription that would tie together its streaming video operations with its many other products, experiences, and services. Makes sense. But what took so long?

Amagi Co-Founder Srinivasan KA explains how his company uses data to help content owners figure out the best pathways to monetization.

Getting NBC’s programming back from Hulu may be the start of Peacock’s comeback and no, streaming did not just surpass linear.

Building a sustainable streaming-video company is a complicated business. Four executives from Vizio, Chicken Soup for the Soul Entertainment, Amagi, and TelevisaUnivisiion talked best practices and lessons learned as part of a recent event designed to help Latin American startups navigate the challenges of the streaming video industry. Among other tips: take care of your distribution partners, and get clear on which data matters to your business, especially for targeting ads and program suggestions.

Nexstar’s CW acquisition gives it something it needs, while also giving Paramount Global and Warner Bros. Discovery what they want.

LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.

The many reasons Paramount was wise to join forces with Walmart, time for the streaming industry to stop focusing on subscriber counts.

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

Co-Founder Tom Ryan explains how hands-on curation helps to set Pluto TV apart from other FASTs in the latest Innovator Spotlight from our report FASTs Are The New Cable

Why Disney’s subscriber numbers come with a giant asterisk and the thing people don’t want to talk about when they talk about Walmart’s bundling ambitions.

Warner Bros. Discovery is going to fit HBO Max and Discovery+ together… and they’ll likely be better off for it.