Sinclair’s all-in on baseball as it prepares to launch a streaming service. But what happens if MLB’s labor talks stall?

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Laurel Rossi, CMO of true[X] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy.

ViacomCBS has declared that every corner of the mid-major media company is focusing on maximizing its streaming future. 

Meet Jay Kulkarni is the CEO and Founder of Theorem, a full-service digital marketing agency. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms.

In this installment of our Marketer Interview video series, we meet Mike Raffensperger, the Chief Marketing Officer at Fanduel, and learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.

Neil Young’s Spotify boycott over the music platform’s hosting of controversial podcast host Joe Rogan highlights some interesting realities about influence in today’s expansive media landscape.

Comcast and NBCU clearly grasp the opportunity they have to push Peacock amid the Olympics-Super Bowl confluence, judging from the last month’s fusillade of news releases, announcements, presentations, and other public statements.