The Future Of Television. Dissected Daily.
Netflix Still King, But Losing Mindshare Fast In Original Shows
Original shows on Netflix remain the most in demand with audiences in major markets, a new study found, but competitors led by Disney+'s 'The Mandalorian' are starting to reshape the fan landscape.
Netflix Crime Documentaries Help Drive Bingeing
Beyond how each crime series performed and related on an emotional level with viewers, I also found great insights into the ways that crime series and viewers related and what brands they chose while bingeing.
Oprah Shows The Power Of Live, Netflix Cracks Down On Password Sharing
The one where we look at why live TV isn't going anywhere (except maybe streaming) and why Netflix may be getting serious about password sharing.
New TV[R]EV & iSpot Special Report: Addressable TV Reach
TV[R]EV's latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise.
Comcast Flexes Unexpected Muscle To Reduce Churn
Comcast's Xfinity Flex device was often derided when it first debuted, but has made a big difference in the company's effort to keep broadband subscribers around.
ESPN's NHL TV Rights Deal Show New Positioning for Hulu, ESPN+
ESPN's new deal with the NHL is an evolution in how Disney utilizes streaming services ESPN+ and Hulu.
Disney+ Hits The Century Mark Amid Mouse House Transformation
Disney+ crossed the 100 million subscriber mark, CEO Bob Chapek announced at the annual shareholders meeting. Now comes the harder part, getting the next 100 million to catch Netflix, while solving some thornier questions about the rest of its streaming empire.
WandaVision and the Renewed Case for Weekly, Serialized TV
WandaVision's weekly approach helped fuel even greater conversation about the show, and provides further proof that streaming TV should opt for weekly release schedules.
Linear Television Is Here To Stay. Where Is Another Story.
Pre-programmed linear television isn't going to fade away. It's just going to migrate to streaming along with the rest of the industry. Mostly because people don't always like to play programmer.
How Golden Globe Winners Were Promoted on Social Video
Using insights from Tubular Labs, we examined how social video has been deployed to engage and excite viewers around some of the most recent Golden Globe winners.
The Only Question Worth Asking
Will linear TV collapse in five years? Ten? Or not at all? Alan Wolk looks at the possibilities and their ramifications.
Quick Viewership & Advertising Insights for the Golden Globes
Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot.
Paramount Plus Movie Strategy Yet Another Approach To Hollywood's Thorniest Problem
Paramount Plus launches this week with lots of familiar franchises, and yet another new approach to streaming high-profile movies. Will it be enough for ViacomCBS to keep up with services from much bigger companies?
VCBS Unveils Paramount+, Sinclair Gets Ballys To Sponsor RSN Apps
The one where we unpack Paramount+ and Sinclair's very clever plan to enlist Bally's to launch their regional sports networks as streaming apps.
Amazon Prime Video, Creators and Fixing the Clunky User Experience
Amazon's new deal with Donald Glover plots a path toward more curation, channels and a better user interface.
Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse
A deep dive into the Arrowverse's latest show, "Superman & Lois," using insights from VIZIO's Inscape and iSpot.tv.
Who Needs the Other More: ESPN or the NFL?
Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here?
The Moneyball Approach to Content Acquisition
BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition.

