Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry.

The one where we look at consolidation in the streaming TV ad space and the wisdom using FASTs to promote content on Flixes.

A critical look at the case for and against advertising during the Super Bowl.

Funny ads are a Super Bowl staple: According to iSpot's Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year's Big Game.

Amazon is about to make Andy Jassy, the company's just anointed successor to Jeff Bezos and an expert on cloud computing, one of the most powerful people in Hollywood. So does this guy even watch TV?

New members to the Global Video Measurement Alliance highlight how social video's about to scale up as a revenue opportunity.

We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.

The one where we look at all the freebie offers the Flixes still have going and examine why vMVPDs are going to be hot for the next year or two.

"Snowpiercer" just started its second season, and has already been renewed for a third. We took a look at some advertising and viewership trends, including what other shows these fans watching, using data from Inscape and iSpot.

A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs.

NBC's move to sunset NBCSN wasn't about sports -- it was about keeping cable afloat as it pivots to streaming.

Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences.

The one where we look at Netflix's move away from debt financing and the continued growth of the FASTs

Tubular Labs CRO Denis Crushell discusses how TV -- streaming and linear -- is utilizing social video to grow viewership in 2021.

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.

Churn is going to become an increasing problem for streaming services... unless they're able to harness the power of franchises, of course (no easy feat).

You've probably noticed some "WandaVision" ads in recent weeks. Here's a look at just how much Disney and Marvel have pushed the show in advance of the premiere.