The Future Of Television. Dissected Daily.
Twitch Won't Abandon Gaming Roots. It's Using Them to Inform Its Evolution.
Twitch is taking centerstage with the NFL and other content partners, but also can't lose what makes it unique at the same time.
Sports Viewership Trends: A Special Report
This free special report from VIZIO's Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more.
At Least TV Measurement Is Getting More Accurate
While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement.
What People Watched Over Thanksgiving Weekend
It wasn't all football and the Macy's parade this weekend - here's what else people were watching, per VIZIO's Inscape.
Lackluster Thanksgiving TV Slate May Test NFL's Dominion Over Holiday
With just two games between bad teams on Thursday, the NFL's ability to grab audiences on Thanksgiving could be thoroughly tested.
Influencer Spotlight: Binging With Babish
Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of "Binging With Babish," a unique show that blends cooking with TV and film.
Week In Review: HBO Max Finally Gets A Deal With Amazon, Bets Big On Wonder Woman 1984
The one where we look at why HBO's troubles don't end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984.
New Special Report: Political TV Viewership Trends
This (free!) report from VIZIO's Inscape highlights TV insights around politics as the 2020 election heated up. Get minute-by-minute viewership trends for the debates and town halls, see what happened with live TV tune-in when news networks called the election and more.
Why Can't the Pac-12 Conference Just Figure Out TV?
The Pac-12's latest streaming announcement misses the mark once more as the league won't just focus on trying to get live games to fans.
How CryptoRTB’s Digital Signature Secures Video Ad Transactions
With digital TV growing by the day, it's more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below.
The Key To Frequency Capping: Q&A With MadHive's Adam Helfgott
TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied.
Week In Review: Nielsen Wants To Make Linear Addressable Happen, Disney+ Creates A Little Magic
The one where we look at why Nielsen's new measurement plan is so revolutionary and why Disney+ is one of the brand's only bright spots this quarter.
Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads
If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.
VIZIO's Approach to the FASTs Market
As part of TV[R]EV's Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO's specific approach to the FASTs market.
Fox News Has A Problem. Its Name Is Newsmax
As viewers move away from cable, does a Fox News competitor with a strong streaming presence actually pose a threat to the cable news giant?
Week In Review: T-Mobile Forgets To Say 'May I?' & Comcast Wants Walmart To Build Them An X1 TV
The one where we look at why and how T-Mobile screwed up so badly with Vibe, and what the thinking is behind the rumored X1-powered Walmart TV.

