In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.

Get viewership and advertising highlights from TV's biggest night, with data via Inscape and iSpot.

With nine of these Flix services up and running, along with all of the mega FASTs, it seems that OTT will soon not only have better programming than traditional broadcast and cable TV but a lot more of it. All for considerably less money, which is why we’re finally going to see that “massive wave” of cord cutting happening over the next few years.

The Big Ten's return to the field in October should mean more ad impressions, more TVs tuned in and a more "normal" college football season.

A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot.

Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.

The one where we look at how Apple is trying to overtake Roku and Amazon and dissect the recent increase in cord cutting.

According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.

TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.

MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.

Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.

The one where we look at how and why AT&T's TV project seems to be imploding and what Nielsen's Netflix ratings say about the state of streaming.

Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.

What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.

AT&T's interest in selling DirecTV brings up the question of whether or not satellite TV even works going forward vs. streaming alternatives.