The Future Of Television. Dissected Daily.
Take Our TV[R]EV Survey On The FASTS. (Please.)
The one where we ask you to help us out by completing t our quick survey on the FASTS. Please.
Week In Review: Peacock Goes Big On News (And Free), Netflix Goes Big On New Subscribers
The one where we look at why Peacock is really just a well-done, news-heavy FAST, as wonder when Wall Street will finally understand Netflix.
The Quarterly Report Card: How Did The Big SVOD Streaming Services Do?
TV[R]EV analysts David Bloom and Alan Wolk take a look at how the major SVOD services (aka "Flixes") did during the pandemic.
Premion Discusses the Future of OTT Attribution [VIDEO]
What could the future of OTT attribution look like? Premion's Tom Cox explains in today's video, as part of our "Eyes on Local" focus.
Can the Premier League Boost NBC's Peacock (or Vice Versa)?
Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League?
The Revisionists: Beachfront’s Automated Buying Helps Advertisers Reach Consumers Across End-Points In Real Time
Beachfront CEO Chris Maccaro discusses local ads and reaching consumers in this Q&A from our recent report around local OTT.
Effectv Discusses How OTT VOD Helps Local [VIDEO]
How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more.
Today All Day, WeatherSpy, Quincy Newell Service Join Streaming Gold Rush
Three new streaming services were announced just ahead of the launch of NBCU's Peacock, and two will be on there too. But they'll need to find ways to appeal to tightly defined audiences to be heard.
Network Deep Dive: Showtime
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around Showtime so far this year.
OTT Rising: How Data From 50 Million Smart TVs Is Fueling Samsung’s Growing Addressable Ad Business
Our latest Revisionist interview features Samsung Ads VP Tom Fochetta discussing how clients rely on them to "find the unfindables."
Week In Review: Google Gears Up For Streaming Wars, Amazon Integrates vMVPDs
The one where we look at how Google is once again going over the wall and into the fray against Amazon and Roku and then look at Amazon's linear play.
Conference-Only College Football Season Could Have Numerous TV Effects
As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.
Beachfront Explains Why People are Interested in Local Advertisers [VIDEO]
As part of TV[R]EV's "On Local" video series, we're talking to key industry stakeholders about pressing questions for local ads. This one is with Beachfront CEO Chris Maccaro.
MadHive Explains How Local TV is Being Measured [VIDEO]
TV[R]EV speaks with MadHive CEO Adam Helfgott around local television measurement and what's ahead as local increases in importance.
Get Our New Special Report, 'Local OTT: What You Need to Know' Today
TV[R]EV's newest special report looks at how broadcasters and MVPDs are using OTT to reach local audiences, so crucial during the pandemic.
TV by the Numbers: June 29 through July 5
A weekly snapshot of the most-watched shows and networks using glass-level data from Inscape, plus advertising highlights via iSpot.tv.
Week In Review: YouTubeTV Raises Prices And Everyone Remembers vMVPDs Are Still Cable TV, Verizon Makes The First Move In The MVPD New Bundling Wars
The one where we yet again explain why vMVPDs are not cord-cutting and look at Verizon's free Hulu for a year deal for new broadband subs.
Will Fox News Be A Victim Of The Shift To OTT?
Given Fox News's reliance on traditional pay TV viewers, the expected swing to OTT may leave them without much of an audience.

