The Future Of Television. Dissected Daily.
Network Deep Dive: A&E
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around A&E so far this year.
Week In Review: AMC Makes Some Moves, Roku And Amazon Play Hardball
The one where we look at AMC's advertising and programming moves and look at why Roku and Amazon still have the upper hand vs Flixes.
Despite Current Stalemate, MLB's Postseason Still Proving to be Plenty Profitable
Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.
Inscape Discusses the Best Approach to Privacy
Inscape's Greg Hampton discusses how informed consent respects consumer privacy, and using data viewers provide to inform the best TV experience.
HBO Max. The Dilemma Unpacked
A look at the long and winding path that brought HBO Max to the unenviable position it finds itself in today.
Special Report: VIZIO Ads + Inscape Viewership Trends Spring 2020
This special report from Inscape and VIZIO Ads provides new viewership insights from late spring 2020, including trends for the return of select live sports, ESPN's "The Last Dance," the cable news surge and more.
MadHive Explains How Cryptography is Eliminating Fraud on OTT [VIDEO]
MadHive CEO Adam Helfgott explains how cryptography is eliminating fraud in OTT environments.
Week In Review: Google Makes CTV Moves, Roku Goes Linear
The one where we look at how Google is trying to make Android TV and Chromecast happen and what Roku's linear channels mean.
Data: CNN Surged During Weekend of Protests Against Racial Injustice
Data from iSpot and Inscape shows just how much CNN surged as a result of coverage of the widespread protests against racial injustice in the U.S.
What are the Major Takeaways from TV[R]EV’s Addressable Advertising Report?
Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV's report on the state of addressable ads.
As Sports Move to Return, Baseball is Looking Left Out
As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan... which isn't a great sign for it going forward.
Network Deep Dive: History Channel
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around History Channel so far this year.
Week In Review: Quibi And Women Of A Certain Age, HBO Max Misfire
The one where we look at what Quibi can do with its new older female audience and wonder why AT&T wasn't more aggressive in avoiding blame for the Now to Max snafu.
For TV Audiences, Advertisers & Networks, 'Group Play' NBA Return Could be Best Bet
The NBA's potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.
What Effect Will CCPA Have on the Advertising Industry?
Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can't do, both now and until there's a federal law.

