The Future Of Television. Dissected Daily.
‘Celebrity IOU’ Deep Dive: Viewership and Advertising Trends for HGTV’s New Hit
A look at viewership and advertising trends for "Celebrity IOU," HGTV’s latest feel-good hit, using insights from Inscape and iSpot.
OTT Sports In Europe: What Comes Next?
A look at the growing market for OTT sports broadcasting in Europe, now on hold, but sure to explode post-pandemic.
Disney Earnings Didn't Yield Many Answers on What's Ahead -- Especially for Streaming
Disney's earnings didn't yield much insight about how Disney+ and its films respectively regroup with coronavirus pressing business on all sides.
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas "bubble" setup, we could see months filled with live basketball games on TV.
Week In Review: Quibi Goes To YouTube, AMC Goes To Pluto
The one where we continue to SMH at Quibi's antics but give a thumbs up to AMC's deal with Viacom's Pluto TV
NASCAR Will Test-Drive Return for Live U.S. Sports on Television
NASCAR will be the first U.S. sport to head back to competition, providing a potential road map for how others do the same this summer.
Network Deep Dive: The Weather Channel
A look at how Inscape and iSpot can offer a 360-degree view into viewer behavior and advertising performance, using insights around The Weather Channel.
Download Our New Free Special Report: The Quest For Universal Addressable Ready
Download the new Special Report on addressable TV advertising from Tom Morgan and TV[R]EV
Week In Review: Netflix's Unsurprising Win, Live Gets Revived
The one where we wonder why anyone is surprised by Neflix's surge and highlight the revival of live (via Zoom) TV during the pandemic.
Grading The Streaming Services Amid Pandemic's Transformed Market
Hollywood is facing epochal change, and streaming services are set to take advantage. But which ones have done best in an extraordinary time. Our mid-term grades on Netflix, Hulu, Amazon Prime, et al.
College Sports Cashing in on TV Again? Depends on Who You Ask
Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic?
All Eyes Shift to Disney's Streaming Services with Rest of Business on Hold
With Disney hurting on multiple fronts, all attention is turning toward its streaming services -- specifically, Hulu and Disney+ -- to carry the torch through this rough patch.
BMW's Expands Esports Involvement With Five Team Deals
BMW is roaring into sports in a bigger way, significantly expanding its sponsorships with five deals involving esports teams in five countries.

