The Future Of Television. Dissected Daily.
Advertisers Shift to Coronavirus-Aware Commercials
A look at some of the TV advertising insights around new, coronavirus-aware commercials via iSpot.tv.
ESPN Without Live Sports: Looking at Ad, Programming Changes
With no live sports for the foreseeable future, sports networks are being forced to adjust their business. Here's a look at ESPN without its main subject.
FuboTV Banks On Facebank Merger Amid Skinny Bundle Challenges
Skinny bundle video service FuboTV merges with tech developer Facebank Group, and plans to go public as soon as possible, even as its live sports programming is hobbled by COVID-19 impacts.
ViacomCBS' VidCon Cancels
The biggest annual event in social media, the giant VidCon gathering in Anaheim, Calif., has been cancelled because of COVID-19. Organizers hope to create a replacement in the fall.
Could Drooping Disney, Other Media Companies Be Takeover Targets Amid Pandemic?
Collapsing share prices for Disney and other media companies could be an acquisition opportunity for Apple or other deep-pocketed tech firms, an analyst suggested.
Could Streaming Services be a Liferaft for Scuttled Movie Releases?
With movie releases seemingly grinding to a halt amid coronavirus fears, studios could opt to use streaming as a means to get films in front of audiences.
VIZIO Ads Delivers on Direct-to-Device
Let’s say you’re a Smart TV manufacturer. You see that streaming is on its way to becoming a major form of delivery for visual media—including advertising. You’ve got plenty of opportunities for advertisers to deliver their messaging via your Smart TVs, and can offer these opportunities with a side of addressable. Naturally, you’d start to bring the selling of these opportunities in-house.
The Revisionists: Vizio's Katherine Pond On Connected TVs And The Fight For Audience Attention
Katherine Pond is VP of business development for Vizio. As such, she presides over some of the most valuable real estate in streaming video: prime spots on a major Connected TV platform.
Inscape Explains Project OAR
What is Project OAR? Greg Hampton is Vice President, Business Development at Inscape and was happy to dive into the consortium's purpose.
Netflix Still Holding Its Own vs. Disney+ with Extensive TV Show Catalogue
Disney+ has the known intellectual property, but that hasn't given them an advantage over incumbent Netflix just yet - at least on the TV show front.
State of Ad Tech Study: 92% See Need for Industry-Wide Standardization
It makes sense that standardization is desired given the state of digital ads. Still, just 6% of respondents are satisfied with current digital ad ecosystem
LTN Global Discusses How Addressable TV Avoids Privacy Issues
LTN Global CTO + Head of Strategy Alan Young recently noted how addressable can avoid privacy issues, prioritizing targeting that puts the individual first.
Quibi Nabs $750 Million More, Names News Programs Ahead of Launch
Mobile video startup Quibi is having a good week, one month before its launch: it said it has raised another $750 million, and detailed news shows made for it by BBC, NBC and Telemundo.
Streaming Services Keep Expanding; is the NFL Looking at a Digital Future?
Streaming services keep booming, and that growth is eventually going to grab some major sports rights -- perhaps even the NFL's.

