The Future Of Television. Dissected Daily.
Sports Leagues Trying to Cash in on (Maybe) Last Big TV Rights Rush
With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time.
Major League Baseball Considering New Made-for-TV Postseason Aspects
Major League Baseball's potential new postseason is the most radical playoff proposal in U.S. pro sports, and it's largely for TV.
Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior
We used glass level data from Inscape to surface viewership insights around news coverage of the New Hampshire Primary results.
Netflix Has 45% Fewer Movies (and 400% More TV Shows) Than it Did in 2010
A look over the last decade at how Netflix has changed its focus toward more TV -- and how originals play into that growth (and the future).
Oscars Audience and Ad Trends: Top TV Takeaways from the 92nd Academy Awards
The 92nd Oscars featured plenty of surprises. But what were the big takeaways for the TV industry? Recapping the big points you need to know:
Does Disney+ Ever Need to Evolve Beyond Existing Intellectual Property?
Disney's earnings call shows how important existing IP stands to be for the company. Do they ever need to change?
Which Advertisers are Looking 'Super' on TV Before Sunday's Game?
The Super Bowl is still two days away, but advertisers have already been ramping up for the big game. We share some insights from top brands, via iSpot.